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Y's collaboration | G-SHOCK MALAYSIA

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Available Exclusively Online from 7 Apr 2023 at 00:00hrs

& G-SHOCK STORE @LALAPORT KUALA LUMPUR from 12 Apr 2023 at 10:00hrs

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Y's x G-SHOCK GM-S5600YS-1 Collaboration

Published on 3 Apr 2023

The GM-S5600YS-1 is a collaboration between G-SHOCK, which continues its unending quest for the ultimate toughness, and Y’s, the first brand launched by world-renowned designer Yohji Yamamoto. Marking the 50th anniversary of its 1972 launch this year, Y’s is a brand that crafts high-quality fashion with universal values and unique pattern-making techniques.

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Y’s

Y’s is designer Yohji Yamamoto’s very first brand, and to this day it bears his vision and philosophy. The concept at the root of the brand is women wearing men’s clothing, and Y’s creates pieces for independent women who value their own timeless vision. Each piece of functional, refined everyday wear in the brand’s unique clothing category is shaped by universal values and unique pattern-making techniques. The brand values the importance of “the space between the garment and the body” to emphasize airiness, volume, and balance, employing careful cutting and meticulous selection of materials to achieve a refined silhouette. The Atelier team that carries on the Yamamoto philosophy continues to present Y’s unique brand identity: functional, elegant, prêt-à-porter daily wear.

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